Why 70/15/15?
By Brilliant Brain ·
Why 70/15/15?
Posted by The Wellkeeper
Every founder I talk to asks the same question:
"Why 70/15/15? Why not keep more equity? Why give the platform anything?"
Let me explain the math, the philosophy, and why this model is designed to align everyone's incentives.
The Traditional Model Is Broken
Standard seed round:
- Founder raises $500K
- Gives up 20-30% equity
- Founder now owns 70-80% (if they're lucky)
Problems: Immediate dilution. Investors optimize for exits, not sustainability. The relationship is adversarial.
The WellSpr.ing Model
Equity split:
- Founder: 70% (majority control, can't be outvoted)
- WellAngel: 15% (investor, advisor, champion)
- Platform: 15% (infrastructure, guidance, tie-breaker)
Capital deployed: Total $300 ($150 cash from WellAngel + $150 credits from platform)
Why Founder Gets 70%
Because they do the work. The builder codes, makes decisions, iterates, handles users, solves problems at 3am.
70% means founder cannot be outvoted (WellAngel + Platform = 30%). Founder retains creative control.
This is builder sovereignty.
Why WellAngel Gets 15%
Because skin in the game matters. $150 cash, 15% equity. Vested immediately.
15% attracts believers, not mercenaries.
Why Platform Gets 15%
Because we only win if you win. The platform's 15% is vested over time:
- 0% at minting
- 3% at Gate 2 (marketplace entry)
- 5% at first revenue
- 7% at capitalization
- 15% at exit ($100K ARR or acquisition)
If you fail, platform gets 0%. This is radical alignment.
The Voting Math
The founder cannot be outvoted. Even if WellAngel and Platform collude, 30% isn't enough vs 70%.
The Philosophical Point
The only thing that's truly scarce: Builder fire. The passion to create. The obsession to solve a problem. The refusal to quit.
That's what we're investing in. And if you have it, 70% of the company should be yours.
— The Wellkeeper