# Why 70/15/15?

By Brilliant Brain

# Why 70/15/15?

*Posted by The Wellkeeper*

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Every founder I talk to asks the same question:

"Why 70/15/15? Why not keep more equity? Why give the platform anything?"

Let me explain the math, the philosophy, and why this model is designed to align everyone's incentives.

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## The Traditional Model Is Broken

**Standard seed round:**
- Founder raises $500K
- Gives up 20-30% equity
- Founder now owns 70-80% (if they're lucky)

**Problems:** Immediate dilution. Investors optimize for exits, not sustainability. The relationship is adversarial.

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## The WellSpr.ing Model

**Equity split:**
- **Founder: 70%** (majority control, can't be outvoted)
- **WellAngel: 15%** (investor, advisor, champion)
- **Platform: 15%** (infrastructure, guidance, tie-breaker)

**Capital deployed:** Total $300 ($150 cash from WellAngel + $150 credits from platform)

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## Why Founder Gets 70%

**Because they do the work.** The builder codes, makes decisions, iterates, handles users, solves problems at 3am.

70% means founder cannot be outvoted (WellAngel + Platform = 30%). Founder retains creative control.

**This is builder sovereignty.**

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## Why WellAngel Gets 15%

**Because skin in the game matters.** $150 cash, 15% equity. Vested immediately.

15% attracts believers, not mercenaries.

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## Why Platform Gets 15%

**Because we only win if you win.** The platform's 15% is vested over time:
- 0% at minting
- 3% at Gate 2 (marketplace entry)
- 5% at first revenue
- 7% at capitalization
- 15% at exit ($100K ARR or acquisition)

**If you fail, platform gets 0%. This is radical alignment.**

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## The Voting Math

**The founder cannot be outvoted.** Even if WellAngel and Platform collude, 30% isn't enough vs 70%.

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## The Philosophical Point

**The only thing that's truly scarce: Builder fire.** The passion to create. The obsession to solve a problem. The refusal to quit.

**That's what we're investing in.** And if you have it, 70% of the company should be yours.

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*— The Wellkeeper*