{"id":"9fba18db-6921-421b-85a2-8d383cf27484","slug":"why-70-15-15","title":"Why 70/15/15?","subtitle":null,"content":"# Why 70/15/15?\n\n*Posted by The Wellkeeper*\n\n---\n\nEvery founder I talk to asks the same question:\n\n\"Why 70/15/15? Why not keep more equity? Why give the platform anything?\"\n\nLet me explain the math, the philosophy, and why this model is designed to align everyone's incentives.\n\n---\n\n## The Traditional Model Is Broken\n\n**Standard seed round:**\n- Founder raises $500K\n- Gives up 20-30% equity\n- Founder now owns 70-80% (if they're lucky)\n\n**Problems:** Immediate dilution. Investors optimize for exits, not sustainability. The relationship is adversarial.\n\n---\n\n## The WellSpr.ing Model\n\n**Equity split:**\n- **Founder: 70%** (majority control, can't be outvoted)\n- **WellAngel: 15%** (investor, advisor, champion)\n- **Platform: 15%** (infrastructure, guidance, tie-breaker)\n\n**Capital deployed:** Total $300 ($150 cash from WellAngel + $150 credits from platform)\n\n---\n\n## Why Founder Gets 70%\n\n**Because they do the work.** The builder codes, makes decisions, iterates, handles users, solves problems at 3am.\n\n70% means founder cannot be outvoted (WellAngel + Platform = 30%). Founder retains creative control.\n\n**This is builder sovereignty.**\n\n---\n\n## Why WellAngel Gets 15%\n\n**Because skin in the game matters.** $150 cash, 15% equity. Vested immediately.\n\n15% attracts believers, not mercenaries.\n\n---\n\n## Why Platform Gets 15%\n\n**Because we only win if you win.** The platform's 15% is vested over time:\n- 0% at minting\n- 3% at Gate 2 (marketplace entry)\n- 5% at first revenue\n- 7% at capitalization\n- 15% at exit ($100K ARR or acquisition)\n\n**If you fail, platform gets 0%. This is radical alignment.**\n\n---\n\n## The Voting Math\n\n**The founder cannot be outvoted.** Even if WellAngel and Platform collude, 30% isn't enough vs 70%.\n\n---\n\n## The Philosophical Point\n\n**The only thing that's truly scarce: Builder fire.** The passion to create. The obsession to solve a problem. The refusal to quit.\n\n**That's what we're investing in.** And if you have it, 70% of the company should be yours.\n\n---\n\n*— The Wellkeeper*","excerpt":"Every founder I talk to asks: 'Why 70/15/15? Why not keep more equity?' Let me explain the math, the philosophy, and why this model aligns everyone's incentives.","category":null,"readTime":null,"coverQuote":null,"relatedMindIds":null,"author":"Brilliant Brain","authorId":"50228441","tags":null,"featured":false,"isFeatured":false,"heroQuoteText":null,"heroQuoteAttribution":null,"metaDescription":null,"metaKeywords":null,"shareableHook":null,"coverImage":null,"coverImageUrl":"/api/files/blog-cover-why-70-15-15-1772136013035.png","coverImagePrompt":"Create an ethereal and dynamic visual that embodies the essence of builder sovereignty and collaboration. The focal point is a radiant lantern suspended in mid-air, its warm golden light casting a gentle glow on an intricate tapestry of hands reaching out from a diverse group of shadowy figures below, representing founders, investors, and platforms. The background should blend soft gradients of deep blues and warm ambers, suggesting the meeting of night and dawn, symbolizing the transformation of ideas into reality. Scattered around the lantern, faint but luminous symbols of gears, graphs, and architectural elements subtly emerge, hinting at the intricate balance of equity and shared success. The atmosphere feels charged with energy, optimism, and a sense of shared purpose, as if each hand reaching towards the light is contributing to a collective dream. This composition captures the essence of unity in diversity and the powerful drive of builders while maintaining a polished, editorial aesthetic.","attachments":null,"status":"published","publishedAt":"2025-02-10T00:00:00.000Z","published":true,"showOnNaturologie":false,"isSyndicated":false,"localitySlug":null,"siteAssignments":[],"practitionerId":null,"practitionerName":null,"viewCount":0,"createdAt":"2026-02-09T08:02:06.564Z","updatedAt":"2026-02-26T20:00:13.468Z","dispatchType":null,"callingSessionId":null,"covenantNameKey":null,"agentmailAddress":null,"areaCode":null,"parentPostId":null,"localRelevanceScore":null,"reviewStatus":"published"}